About
DJ Seth Gold Joins Elite
Leading LGBT Media Outlets Name DJ Seth Gold among Nation’s Top DJs;
Elite Underwear getting set to launch Seth Gold Line
Out and Instinct Magazines herald Seth Gold as the next “It” DJ. Genre Magazine named him “America’s Hottest DJ”. And most recently, MetroSource Magazine included Gold on their Top Ten DJs of 2009 list.
Local gay media, too, hail Gold for his skills behind the turntables. San Diego’s Gay and Lesbian Times, Las Vegas’ QVegas Magazine, and Colorado’s Outfront Magazine all included Gold on their Top Ten DJ Lists for 2009, alongside elite national DJs Brett Henrichsen, Tracy Young, Alyson Calagna, and Tony Moran.
At 27, the young spinner has grown used to the praise, although he says he is still a bit mystified by it. “Back in the day, I’d be playing in a dark corner, and now I’m practically on stage in this booth with people staring up and cheering me on. I feel like Hulk Hogan just before he is about to slam down Andre the Giant.”
Gold made his mark on the gay club scene by appealing to a crowd the other national DJs have largely ignored – gay men under-30. His national party tours – 2006’s “The Varsity Tour”, 2007’s “The Black Out Tour”, 2008’s “Spring Break, and 2009’s “Knock Out Tour” (featuring some of the stars of TNA Wrestling) – were geared specifically to the elusive crowd. All were smash successes.
“I cater to the young crowd because they are who I relate to,” explains Gold. “Every leading DJ has a certain crowd they connect with – whether it is muscle, leather, or hip hop. Mine happens to be under-30 and with more gay men coming out earlier, my crowds continue to grow.”
He admits it isn’t the easiest demographic to play for. “They’re a finicky bunch,” he laughs. “Their tastes in music and clothes change in the blink of an eye. I need to stay on top of my game to keep up with the lightening changes.”
Gold’s style on the turntables is what his fans call “mash up”. He has become as known for excavating obscure songs as he is for blending tracks with unlikely partners. Cascada’s “Evacuate the Dance Floor” with Sean Pauls’ “So Fine”. Madonna’s “Holiday” spliced with Lady Gaga’s “Love Games.”
He first became fascinated with spinning records in elementary school. “Skribble was scratching records on MTV’s dance show “The Grind”,” Gold recalls. “I was in awe. I remember thinking ‘I need to do this. I need to make that noise’”.
Growing up near Philadelphia, he listened to everything – pop, hip hop, punk and of course, house music. When other kids were developing rock bands in their garages, Gold was creating dance floors in his.
After years of playing for friends and at private parties, he scored his first job as a professional DJ when he was 20, spinning the infamous underground NYC club, Limelight. “The irony was that the guy behind the booth wasn’t legally old enough to drink. But no one knew that.”
Seth Gold has done a lot in the seven years since joining the big leagues. He’s released his own compilation cd from popular dance music label, Centaur Music. He’s headlined several rave and circuit parties, including Washington DC’s popular “Cherry Party”. Most recently, he’s begun to focus on breaking into the fashion world. He’s preparing to unleash his own underwear collection from Elite Underwear. It will be called – what else? – The Seth Gold Line.
If rappers can hock hoodies (P. Diddy) and bubblegum pop stars can sell perfume (Britney, Jessica, Jennifer Lopez…), why can’t a DJ sell what his fans crave – sexy briefs?
“I know who I am and I certainly know who I’m not. I’m not a famous rapper or rock star,” confirms Gold. “I’m a DJ and I’m damn proud to be counted as one of the best.
“Expanding my brand into apparel is a natural move, pure and simple. Next to music, fashion is my second love. And it comes in a very close second. Getting ready to DJ is almost as fun as DJing is. It was an amazing opportunity that was offered to me and I jumped at it. My dancers love the Elite underwear. It’s got an amazing cut and fit, and it’s high quality. In regards to Djing, you won’t see me throwing any diva fits. And I don’t need a bottle of Don Perignon in my booth either,” he says with a grin. “A glass of gin and tonic on the rocks is fine for me.”
For more information, please contact:
Jeff Dorta at Project Publicity
Jeff.Dorta@ProjectPublicity.com
(212) 445-0066
314 WEST 53rd ST • NEW YORK, NEW YORK • 10019 • 212.445.0099 • WWW.PROJECTPUBLICITY.COM
